Bridge the Gap to the Next Generation of Clients
The Beneficiary Liquidity Plan® (BLP) helps financial advisors build a bridge to the inheriting generation to ensure their clients’ beneficiaries have access to funds quickly and easily after their passing.
Not only does this benefit your client’s beneficiaries during an already difficult time, but it also provides a unique opportunity to build relationships that can help you retain business with the next generation.
Now Is the Time to Secure Your Future
In the next 25 years, a staggering $68 trillion in wealth will be transferred to heirs.*
Are you positioned to monetize your existing clients?
Studies suggest 80% of heirs (or more) will look for a new financial advisor after inheriting.*
How will you create connections with the next generation?
BLP and HeroBridge™ connect the advisor and beneficiaries so the advisor is the hero they need.
With this solution, you build relationships to retain business.
*Based on statistics cited in a 2019 CNBC article.
Become the Hero for Your Clients and Their Beneficiaries
As a financial advisor, you may have encountered a situation like this one: A client passes away, and their family members are burdened with covering immediate expenses. Some may wait weeks or even months to obtain the death certificate required to access inherited funds. This can be a tough situation for them, and they may even blame you for a wait time that’s outside of your control.
Who is going to bridge that gap, and how do you start building relationships with your client’s beneficiaries now?
Enter BLP
With the GenBridge™ solution from BLP, you’re empowered to offer a faster payout of policy funds, without the need for a death certificate when verified by a funeral home, to help offset immediate expenses. Not only does this benefit your client’s beneficiaries during an already difficult time, but with our HeroBridge™ program, also provides a unique opportunity to build relationships that can help you retain business with the next generation.
We work with advisors from nearly any IMO, BD and RIA, and do not ask advisors to change any of those existing relationships. We are committed to helping financial advisors quickly incorporate our proprietary GenBridge™ offering into their operations.
How Our Solution Works
Your clients allocate the minimum dollar amount they want their family to be able to access quickly, typically in less than 48 hours after death.
The money they allocate is moved into our GenBridge™ guaranteed issue whole life insurance product.*
You get introduced and stay in touch with the beneficiaries using our HeroBridge™ process.
At death, the full death benefit is paid out quickly without the need for a death certificate when the claim is filed and verified by a funeral home.
*Single Premium Whole Life Policy funded by Homesteaders Life Company, Form# ICC22-IND-GenBridge
Get Started with BLP
In addition to offering a groundbreaking solution to help your clients access policy funds more quickly, we’re committed to providing tools and insights that will help you quickly incorporate this solution into your existing processes.
By choosing to work with us, financial advisors have access to our exclusive online playbook that includes training videos, processes, marketing tools and much more. You’ll be able to leverage our team’s years of experience to get started right away without disrupting your own procedures. Contact us to learn more about our solution and the playbook that can help you get started.
Meet Phil Graham
Phil Graham is the driving force behind the development and innovation of BLP. Phil brings more than 25 years of financial services experience, with a focus on designing and distributing products through financial advisors. He has led the efforts of over $22 billion in insurance, investment and annuity sales.
In addition, Phil has been a partner in a large IMO, a Broker Dealer and an RIA, which gives him unique insight and crossover experience. Phil holds his insurance license and held his series 7, 63, 24 and 66 licenses.
